Querida familia de Carbón,
After six incredible years building this agency from the ground up, it’s with deep pride and excitement that I step into a new role as CEO of Carbón Agency.
This isn’t just a title change. It’s a renewed commitment.
We’ve poured our hearts into this agency. From day one, we’ve been driven by passion, design, and the belief that every brand has a deeper story to tell. We’ve transformed raw ideas into powerful identities, shaped cultures, and delivered work that matters. And yet, I truly believe we’re just getting started.
Our future is bright, and it’s ours to build.
We are stronger than ever. With a growing team, bigger challenges, and global opportunities ahead, we’re ready to push boundaries, explore new markets, and create more meaningful partnerships. We’re not just scaling projects, we’re scaling purpose. Our work is becoming bolder, sharper, and more strategic.
Yes, the industry is shifting. AI, automation, and innovation are changing the game. But I believe deeply in the irreplaceable power of the human touch. Emotion. Storytelling. Culture. That’s our magic. That’s what sets us apart.
Carbón was born from transformation, just like carbon under pressure becomes a diamond. And today, I promise to lead with the same fire, resilience, and vision that brought us this far.
To our team, our clients, our partners — thank you for trusting us. Let’s build what’s next together.
Con cariño,
Maggie Medina
Co-Founder & CEO, Carbón Agency
